Who are we?


owman is a strategic digital product studio crafting meaningful products, brands, and experiences. We create agile product teams that design, build, and ship innovation for ambitious startups and companies. A small core team that is multidisciplinary in product, design, and development - delivering long-term, transformational results.

As a forward-thinking agency, we have a mission to create product experiences that excite people, solve problems for our clients, and ultimately create measurable value for the customers they serve. Whether you need a strategic partner to build your product from the ground up, or a design team to get your project over the finishing line, we’ll deliver.

Our Values

We believe the best outcomes come from close collaboration within our team, which is why we have created a set of core values which can help scale a healthy company culture.

  • We empower entrepreneurs
  • We believe in transparency
  • We innovate and constantly improve
  • We provide value to others
  • We face challenges with optimism

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Design Process

For any project we undertake, we pride ourselves on the design process we implement. No matter what client, we believe in aligning our vision whilst maintaining a clear and seamless pathway to the goal.

Step 1. Discover

As a UI/UX consultant, our first step is always about gaining and understanding knowledge. We dig deep to know everything possible that will help us craft a better solution. We begin with understanding the company's vision and project goals.

Step 2. Define

We draw insights from the research data and craft a product roadmap that solves problems like no other existing products. We define the key performance indicators for the project, organise the content through information architecture and attain user journeys and flows that makes an experience genuinely satisfying for users.

Step 3. Design

Our process always begins with the user, and through strategic design we create systems that surprise and delight while implementing extensive relevance and greater value. The design phase is where we build out the visual interfaces, user experience, and prototype of the product.

Step 4. Develop

By implementing cross-functional strategies throughout a unified workflow, we move ideas to realisation. With proven solutions and best-practices, we adapt to changing requirements delivering purposeful insights, leading to a truly user-centred, brand-focused experience.

Our Case Studies
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